It’s impossible to cram a full film’s worth of people, ideas, and images into a 90-second trailer… so think of this as a small taste:
Here’s a higher-quality Quicktime version.
About the trailer: the voices belong to Jonathan Ive, Andrew Blauvelt, Marc Newson, and Karim Rashid. The song is ‘I Like Van Halen Because My Sister Says They Are Cool’ by our friends El Ten Eleven, from their new record These Promises Are Being Videotaped [get it on iTunes]. And the font used in the trailer is… Akzidenz Grotesk! [Shout out to Paula Scher!]
We’ll be releasing the preliminary screening schedule soon, so subscribe to our newsletter or our RSS feed and we’ll keep you posted.
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