Jonathan Ive on Steve Jobs

The next time you're sharing ideas on your campus or in your community, think about this portion:

[ideas] begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished

From Philip Elmer-Dewitt Jonathan Ive on Steve Jobs and the fragility of ideas:

But for me the most touching part was Jony Ive's brief remarks -- in particular the things he had to say about Steve Jobs and the fragility of ideas:

Steve used to say to me -- and he used to say this a lot -- "Hey Jony, here's a dopey idea."

And sometimes they were. Really dopey. Sometimes they were truly dreadful. But sometimes they took the air from the room and they left us both completely silent. Bold, crazy, magnificent ideas. Or quiet simple ones, which in their subtlety, their detail, they were utterly profound.

And just as Steve loved ideas, and loved making stuff, he treated the process of creativity with a rare and a wonderful reverence. You see, I think he better than anyone understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished.