Monday, October 03, 2011

Sprint Going All-In on iPhone

Joann S. Lublin and Spencer E. Ante reporting for the Wall Street Journal

Sprint to 'Bet the Company' on Apple's iPhone:

With the new iPhone coming out this week, Sprint Nextel Corp. is finally expected to gain access to a device it has long coveted—but at a staggering cost.

The No. 3 wireless company is making a multibillion dollar gamble that Apple Inc.'s gadget will be the ticket to a turnaround, even though Sprint Chief Executive Dan Hesse told the board in August that Sprint would likely lose money on the deal until 2014, according to people familiar with the matter.

If Sprint has bet right, the iPhone will be the device that finally breaks the company's half-decade long slide and keeps much larger rivals Verizon Wireless and AT&T Inc. from running off with the bulk of the wireless industry's subscribers and profits. If it's wrong, the iPhone deal will saddle the company with a costly albatross at a time when it is already stretching to manage an expensive network upgrade and cover debt payments.

New details, not previously reported, give a rare look at Apple's closely guarded dealings with carriers, and reveal just how high the stakes are for Sprint.

Mr. Hesse told the board the carrier would have to agree to purchase at least 30.5 million iPhones over the next four years—a commitment of $20 billion at current rates—whether or not it could find people to buy them, according to people familiar with the matter. In order to keep the price people pay for the phone low and competitive with rivals, Sprint would be subsidizing the cost of each phone to the tune of about $500, which would take a long time to recoup even at the high monthly fees iPhone users pay.


No comments:


Related Posts Plugin for WordPress, Blogger...