Wednesday, October 26, 2011

Focus on the Student (Customer)

Great advice for higher ed – rather than focusing on enrollment growth (code for revenue) focus on students, adding value and the student experience and the growth will follow.

Also, don't be afraid to cannibalize or disrupt your own business - rather you than someone else.

Steve Jobs Solved the Innovator’s Dilemma:

James Allworth:

They can do it because Apple hasn’t optimized its organization to maximize profit. Instead, it has made the creation of value for customers its priority. When you do this, the fear of cannibalization or disruption of one’s self just melts away. In fact, when your mission is based around creating customer value, around creating great products, cannibalization and disruption aren’t “bad things” to be avoided. They’re things you actually strive for — because they let you improve the outcome for your customer.

(Via Daring Fireball)

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