Wednesday, February 23, 2011

Is the Battle for Tablet Mindshare Already Over?

“It’s HP’s iPad.” – Apple’s total dominance in mind share:

The Touchpad isn’t HP’s tablet in most people’s minds.  It’s HP’s iPad! This is one of those rare situations in which a company’s brand or product brand is so dominant that it is associated with  an entire category of products. I’ve seen both the Samsung Galaxy Tab and the Motorola Xoom referred to in this manner and now I’ve caught my self doing it too, this time in reference to the Touchpad, despite having gone to  the trouble, in the past, to explain to several relatives that a Galaxy Tab is not an iPad.

Regardless of what anybody else does in the tablet segment over the course of this year, it seems pretty clear that Apple has already won the battle for consumer mind share

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