Interesting article from AdAge.com. I'm not sure that "mobile is the natural next generation of shopping," but with 259 million wireless lines in the U.S. and nearly 180 million using data services it's a huge potential market. Screenshot of The Gap's iPhone app after the jump.
Marketers Push for Mobile Tuesday as the New Black Friday - Advertising Age - Digital
Marketers Push for Mobile Tuesday as the New Black Friday - Advertising Age - Digital
Black friday and Cyber Monday have become retail mainstays, but Mobile Tuesday?
Recent economic woes have eliminated many marketers' ability to invest in emerging media. Still, aggressive mobile-marketing firms and major retailers are introducing programs meant to entice wary consumers this holiday season. One such program is the attempt to create yet another shopping holiday, Mobile Tuesday.
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Time will tell, if this idea will take off with consumers. The infrastructure is in place for users to make purchases with their mobile devices.
Mobile Tuesday
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