A number of companies have adopted Twitter as a way to keep in touch with their customers. One of the more famous (that I've personally used, natch) is @ComcastCares -- a Twitter account staffed by Frank Eliason and several other Comcast employees, all of whom should get a raise for the amount of good they do for that company. Now, Comcast has a lot of unhappy customers, so any route for direct feedback is useful -- and the company uses that Twitter account very well.
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However, over the past week, the Southwest Twitter account has twice sent alerts about airport-wide flight delays -- something that the company would do well to keep up with. On December 3rd, SWA wrote "Flying out of MDW tonight? Check your flight status, a few delays due to de-icing. brrrr..... 30 mins. on average. Winter WX is upon us".
MDW is the three-letter airport code for Chicago's Midway airport. Were I flying through Midway that day, something I've done numerous times before, I would be sure to check my flight status (something I would probably do anyway, but it's a nice reminder).
This made me wonder about the other things that Twitter could be used for, and that I wish I could sign up for. Why must I go to individual airline websites to sign up for flight status notifications or weather updates? Why can't I build those into my Twitter account so I get notified when I'm at my computer or on my cell phone?
Mike Qaissaunee, a Professor of Engineering and Technology at Brookdale Community College in Lincroft, New Jersey, shares his experiences and perspectives on integrating new technologies in and approaches to teaching and learning. ~ Subscribe to this Blog
Wednesday, December 10, 2008
Businesses and Twitter
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