Google is experimenting with 2D bar codes - like the one shown on the left - in print (newspaper and magazine) ads. Part of Google's so-called
Google Consumer Response Tag (CRT), 2D bar codes can hold much more information than traditional barcodes, including:
- URLs, search terms,
- phone numbers,
- coupon codes, and
- SMS code.
All of the information can be obtained by "clicking" on the bar code with a cell phone equipped with special software. Imagine using your cell phone to take a photo of a bar code in a restaurant ad and getting a map with the nearest location.
[via
Silicon Alley Insider]
Google is experimenting with 2D bar codes - like the one shown on the left - in print (newspaper and magazine) ads. Part of Google's so-called Google Consumer Response Tag (CRT), 2D bar codes can hold much more information than traditional barcodes, including:
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