Thursday, April 28, 2011

3D Projection Mapping

This is just one of 10 videos demonstrating this technology. Click the link to view the rest. Imagine the amazing applications of this technology in education!
3D Projection Mapping: 10 Jaw-Dropping Examples:
Generating extra buzz around marketing campaigns worldwide is 3D projection mapping, a relatively new technology that animates stationary objects with 3D video. With added sound effects and music, the result is a remarkable and immersive experience.

“Projection mapping can provide a great double whammy if used right, because you get a great live event, followed by a compelling video and PR opportunities. But, if that’s the aim it’s important to think about the film when planning the projection — the sense of scale you get live won’t be replicated on YouTube,” cautions Matt Smith, director of strategy for The Viral Factory.

“Good camera work, slick editing, and a rocking soundtrack will all help drive the film, but if the projection is too detailed it will still get lost.”

So, while we wait to see if this a temporary craze or soon to become standard in the marketeer’s toolbox, take a look through our gallery of great examples of such projections on buildings.

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