Tuesday, March 01, 2011

The Shifting Mobile Market

Astute observation from Martin Sauter

The Changing User Base Of Smartphones
A couple of years ago, smartphones were early adopter toys and mobile Internet practically unknown and undesired by the general public. Today, the picture is totally different. I have to admit that I am still surprised when I see people who are likely to be in their 60s with an iPhone browsing the web. But it's by far not an exception anymore. That also means that the target audience for smartphones has significantly shifted from only half a decade ago. Not a homogeneous early adopter audience anymore but anyone from student to retiree has now become a 'real' customer in this segment.

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