Young Entrepreneurs Create Their Own Jobs:
THE lesson may be that entrepreneurship can be a viable career path, not a renegade choice — especially since the promise of “Go to college, get good grades and then get a job,” isn’t working the way it once did. The new reality has forced a whole generation to redefine what a stable job is.
“I’ve seen all these people go to Wall Street, and those were supposed to be the good jobs. Now they are out of work,” says Windsor Hanger, 22, who turned down a marketing position at Bloomingdale’s to work on HerCampus.com, an online magazine. “It’s not a pure dichotomy anymore that entrepreneurship is risky and other jobs are safe, so why not do what I love?”
Mr. Gerber argues that the tools to become an entrepreneur are more accessible than they’ve ever been. Thanks to the Internet, there are fewer upfront costs. A business owner can build a Web site, host conference calls, create slide presentations online through a browser, and host live meetings and Web seminars — all on a shoestring.