Doctors Prefer iPads

75 Percent of Physicians Prefer Apple iPad, iPhone: Survey

A new survey by Manhattan Research reveals that 75 percent of physicians in the United States have purchased an Apple mobile device such as an iPad, iPhone or iPod.

The firm has completed its "Taking the Pulse U.S. 11.0" survey, an annual report that examines how physicians are using technology. It studies physicians' use of the Web, mobile devices and other technology tools.

For the survey, Manhattan Research interviewed 2,041 U.S. doctors in the first quarter of 2011 on the phone or online. The company organized data among specialists such as primary care physicians, cardiologists, oncologists and pediatricians. Researchers used back-end software to avoid overlap and ensure unique responses.

Announced on May 4, the study found that the iPhone was doctors' favored smartphone platform.
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Of physicians the research firm interviewed, 81 percent were using smartphones, the company reports.
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30 percent of doctors are now using iPads to access EHRs (electronic health records), view radiology images and communicate with patients. An additional 28 percent of doctors plan to buy an iPad within the next six months, Manhattan Research reports.

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