If you're thinking about getting the Fire, you have to decide not just whether you want a tablet, but what kind of tablet you want. This isn't an iPad-killer. It has the potential to do lots of things, but there are many things I have yet to see it do, and I wonder if it will get there given the lean software support. It's my impression that Amazon believes that the Fire will be so popular that developers will choose to work on its platform rather than on Google's main trunk of Android, but that's just a theory right now.
Still, there's no question that the Fire is a really terrific tablet for its price. The amount of content you have access to — and the ease of getting to that content — is notable to say the least. The device is decently designed, and the software — while lacking some polish — is still excellent compared to pretty much anything in this range (and that includes the Nook Color). It's a well thought out tablet that can only get better as the company refines the software. It's not perfect, but it's a great start, and at $200, that may be all Amazon needs this holiday shopping season.