Tuesday, November 25, 2008

Take Your Content Digital and Grow Your Audience

There are a number of advantages to making content digital. The success of online stores such as Amazon and iTunes are great examples of the transformative power of going digital. I touched on some of this in a presentation I did for a freshman Intro to Digital Media class:
Thoughts on Digital Media
View SlideShare presentation or Upload your own. (tags: media digital)
This story on the digitization of the Dead Sea Scrolls is another great example. Prior to this initiative, the number of people would ever have an opportunity to sea these historic documents is tiny. Making your content digital opens it up to a whole new audience. Wired Campus: Coming Soon, Online: the Dead Sea Scrolls
The digitization project should help the Israel Antiquities Authority, which oversees the scrolls, improve access to the documents without exposing them to light, heat, and other threats.

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