Thursday, April 02, 2009

The Twitter Revolution is Upon Us

The Twitter revolution or the apocalypse?

Vanderbilt U. Advises TV-Character Applicant on Twitter
This week’s sign that the Twitter revolution is upon us: campus officials’ tweeting financial-aid advice to television characters.

Lyla Garrity, a cheerleader turned Christian youth leader on Friday Night Lights, the hit series about small-town life in Texas, dreams of Vanderbilt University. But — conflict! — her father loses her college savings in a bad business deal. As it stands, Lyla may have to follow her boyfriend, Tim, to the fictional San Antonio State University (he tells her she’s too good for that).

Melanie Moran, associate director of Vanderbilt’s news service, recently discovered that ‘LylaGarrity’ is following the university’s Twitter feed. Also, the character’s own feed, created as a marketing ploy for the show, mentions her dream college.

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