Monday, January 28, 2008

ClickZ Stats - That's A Lot of Eyeballs

ClickZ's Enid Burns details Nielsen Online data tracking the sites most often visited on the Web and the corresponding time spent per person. It's interesting to note that Google, Microsoft, Yahoo and Time Warner lead the top 25, each with over 100 million unique visitors in December 2007. While Google and Microsoft lead, visitors spend significantly more time on Yahoo and Time Warner sites - suggesting that these sites may offer more compelling content.
Another table - shown below - details "stickiness," defined as the Time Per Person (TPP) spent at an Internet property. Online gaming sites - and Electronic Arts Online register a staggering TPP of nearly 11 and 8 hours, respectively - with 1.5 and 12 million unique visitors. Notice that Yahoo shows up in this list as well and that as before content is king. Read more @ Top U.S. Parent Companies and Stickiest Brands on the Web, December 2007 - ClickZ

Photo courtesy of Alex Watson.

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