Saturday, August 04, 2012

Does Your Organization Do Mobile?

Madeline Bennett observes that Social Media Access Via Mobile Grows. If your college, university, etc is not mobile-ready, you might get left behind – stuck on the desktop!

Mobile users are continuing to turn more frequently to their cell phones for social and gaming purposes, according to the latest data from analyst Comscore.

For the quarter ending in June, 36.9 percent of mobile users accessed a social networking site or blog on their handset, up almost a percentage point from 36.1 percent compared to the first quarter 2012.

Mobile gaming increased by the same amount, up from 32.6 percent to 33.4 percent quarter on quarter.

The numbers might only be slowly creeping up, but the overall pattern shows a greater proportion of mobile subscribers are using their handhelds for traditional desktop tasks.

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