Austin City Limits Launches an iPad App

Anthony Ha reporting … Austin City Limits Brings Its Concert Archive To The iPad:

As South by Southwest Interactive is ending and the music festival is begins, there’s a new app offering a fans a chance to explore Austin’s musical history.

The app is called ACL Archive, and it comes from Austin City Limits, the public television show that first started in 1976 to showcase live performances. I was actually a fan of the show when I was a teenager — or, as I told general manager Tom Gimbel, back when I had a television. Gimbel says that’s exactly why this is an important effort for ACL, as program tries to adapt to changing viewing habits.

ACL already has a strong online presence at both the PBS website and at the recently redesigned ACLTV.com. However, those sites mostly showcase recent concerts, while the iPad app, as the name implies, digs deeper into the program’s past.