Monday, July 11, 2011

Teaching Entrepreneurship

I'm a big believer that we should be teaching our students entrepreneurship. Not just our technology and engineering students, but all students. Don't you want to empower our kids to take their passions and make something of them? I do!

Where do we start? Unfortunately it may not be with our business schools. Nathan Furr has some interesting thoughts on entrepreneurship - particularly on the failure of our schools to teach it.
Why Business Schools Struggle to Teach Entrepreneurship

Does it seem strange to suggest that business schools struggle to teach entrepreneurship? Many business schools today have entrepreneurship programs that are growing every year. So how can I claim that business schools struggle to teach entrepreneurship? Take a peek back at history and you will see why I can make this claim and what it means for how we teach entrepreneurship.

Do You Know Where Business Schools Come From?

So when was the first business school formed? Not until the 1880s (Wharton was the first business school), a few hundred years after the formation of the first large corporations and long after these firms were recruiting over half the class at Harvard to be managers. Indeed the first MBA wasn’t offered until 1908! Although it may seem shocking, it took quite some time for the education system to adjust to what the market really needed.[Sound familiar? - MQ]

Business Schools Were Founded to Train Managers, Not Entrepreneurs

Once business schools were formed, what did was taught at business school and who taught it? Of course b-schools taught management: meaning, how to coordinate, how to plan, how to increase efficiency, and how to optimize. Ultimately, the challenge was to train people how to manage a large organization attempting to execute on a largely known problem, like making more textiles or autos.

Where Does Entrepreneurship Fit In?

Entrepreneurship was not really a topic in business schools at all until recently. Just as entrepreneurship wasn’t a serious topic in mainstream economics and sociology until the last few years, entrepreneurship only emerged in business schools recently after a resurgence in rates of entrepreneurial founding and a burst in technical innovation. Indeed, entrepreneurship didn’t really exist in business schools until the 1980s and only recently has become a mainstream topic. Not surprisingly, the emergence of entrepreneurship in business schools has followed a similar pattern to the emergence of business schools themselves. Indeed, after being ignored so long in business schools, the natural question became, when we teach entrepreneurship, what do we teach? The answer provded surprisingly simple.

How Large Firm Theories Became Theories of Entrepreneurship

... many people assumed that entrepreneurial firms are simply smaller versions of large firms—a context in which our existing idea apply, perhaps with some modification. That meant that many of our ideas about how to manage large firms spilled into our ideas about how to be an entrepreneur. So for example, strategic planning for the large corporation became business planning for the small business. The divisionalized corporate management team structure (consisting of a VP of Sales, a VP of marketing and so forth) became the defacto structure for a new venture. The product development model in a large business became the model for new business development. ... In short, most of our ideas about how to [sic] teach entrepreneurship were subtly borrowed from how we manage large firms. (If you are interested, I can share my three generations of entrepreneurship education presentation which elaborates on this).

Where the Paradigm Breaks

But remember, as I suggested in earlier posts, entrepreneurial firms and entrepreneurial problems are about something very different than management. Entrepreneurship is about tackling unknown problems or solutions, whereas management is about tackling known problems. As a result, rather than managing for execution, startups manage for radical exploration and that means the process to do this, even the people to do it, are radically different than for managing known problems. It is only in recent years that the entrepreneurial community woke up and began to argue that the paradigm is broken. When you are tackling something fundamentally unknown, you can’t “plan” your way to success—doing so leads you to be overconfident in your guesses.

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