I think this mobile web prediction (60% by 2015) is very conservative. Increasingly, kids will demand web-capable phones and as carriers drop their entry-level data prices (e.g. AT&T $15 for 200 Megabits of data per month) more end users will have data plans. Web-enabled cell phones with inexpensive data plans may be the solution to providing greater access and opportunity to the communities we serve.
More Than 60% of Phones Web Capable by 2015:
From laptops and tablets to smart phones, the Web is going increasingly mobile. While not everyone can afford one of these devices, the Web is even creeping onto other, low-cost devices like feature phones and these are becoming increasingly Web-enabled. According to research firm ABI Research, this is a trend that will only continue, with more than 60% of handsets having mobile Web browsers by 2015.
According to the report, a 60% penetration rate of handsets with mobile Web browsers will double today's rate and bring the total number or Web-enabled phones to 3.8 billion. The phones will have one of two types of browser - a full Internet browser or a proxy-based browser.
Full Internet browsers will be on all smartphones and a "growing number of enhanced (or feature) phones," says senior analyst Mark Beccue in the release. The other type of browser - the proxy-based browser - requires very little memory and processing power and "can be used on even the lowest-cost phones." The most well-known example of a proxy-based browser is Opera Mini, which downloads highly-compressed versions of Web pages from a proxy server to increase speed and performance.
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