Wednesday, August 04, 2010

The Mobile Web is Coming

Is your organization ready? Do you have an app? Is your website optimized for mobile devices? Can your customers access your business with just their phones?

I think this mobile web prediction (60% by 2015) is very conservative. Increasingly, kids will demand web-capable phones and as carriers drop their entry-level data prices (e.g. AT&T $15 for 200 Megabits of data per month) more end users will have data plans. Web-enabled cell phones with inexpensive data plans may be the solution to providing greater access and opportunity to the communities we serve.

More Than 60% of Phones Web Capable by 2015:
From laptops and tablets to smart phones, the Web is going increasingly mobile. While not everyone can afford one of these devices, the Web is even creeping onto other, low-cost devices like feature phones and these are becoming increasingly Web-enabled. According to research firm ABI Research, this is a trend that will only continue, with more than 60% of handsets having mobile Web browsers by 2015. 
According to the report, a 60% penetration rate of handsets with mobile Web browsers will double today's rate and bring the total number or Web-enabled phones to 3.8 billion. The phones will have one of two types of browser - a full Internet browser or a proxy-based browser. 
Full Internet browsers will be on all smartphones and a "growing number of enhanced (or feature) phones," says senior analyst Mark Beccue in the release. The other type of browser - the proxy-based browser - requires very little memory and processing power and "can be used on even the lowest-cost phones." The most well-known example of a proxy-based browser is Opera Mini, which downloads highly-compressed versions of Web pages from a proxy server to increase speed and performance.

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