Friday, September 25, 2009

Working on Commission

Are you ready for this future?

Seth's Blog: Everyone gets paid on commission

The Washington Post recently laid off a columnist because his blog posts didn't get enough web traffic.

Of course, in the old days, the newspaper had no real way to tell which columns got read and which ones didn't. So journalists were lulled into the sense that it didn't really matter. The Times quotes Jay Rosen, a journalism professor at NYU, ‘It’s an unusual public rationale for serious newspaper people, that’s for sure.’

Wrong tense. It's not going to be unusual for long.

In fact, in a digital world where everything can be measured, we all work on commission.

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