Monday, March 08, 2010

Comments on Blackboard Acquisition

A recent comment on my post The Blackboard Juggernaut Keeps Rolling included this point:
Apple or Microsoft could easily compete more evenly with Blackboard if they wanted to, but they choose not to enter a lucrative market.

If you examine the market caps of the three companies (Blackboard, Microsoft, and Apple) you'll see that Blackboard isn't even a blip on the radar of the other two. To Microsoft and Apple, the LMS is not a lucrative market. In fact, I asked someone in the LMS industry recently why there wasn't any SEC scrutiny of the ANGEL/Blackboard merger/acquisition. His answer - it's too small a deal!
market cap.png

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