Saturday, September 22, 2007

Bob Dylan on Facebook - Sort Of

You may be among the many who don't get Facebook, Twitter or other social networking sites, but big media is starting to get it. Sony/BMG - Bob Dylan's record company - has had Techlightenment create a really neat Facebook application that lets you mash-up a classic Dylan video with your own content. It's really a brilliant use of Facebook and its network of users. Any video created ends with a reference to Dylan's new greatest hits album - due out October 1st. And by following Dylan's (really Sony/BMG's) profile, you are allowing them to follow you, so they (Sony/BMG) can reach out to any potential record buyers. Here's a little video mash-up I created!

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