Showing posts with label social media. Show all posts
Showing posts with label social media. Show all posts

Tuesday, May 01, 2012

LinkedIn – Turn Relationships Into Opportunities

Students » Step 5: Turn Relationships Into Opportunities - LinkedIn Learning Center:

Can networking really help you get a job?

More than 70% of jobs are found through networking. LinkedIn can help you:

  • Find jobs through postings on LinkedIn and tap your network to get a leg up
  • Reach out to your existing network to find unlisted opportunities
  • Find your way “in” by using company pages, groups, and search

Search LinkedIn jobs now.

LinkedIn – Grow Your Professional Network

Students » Step 4: Grow Your Professional Network - LinkedIn Learning Center:

What if you don’t know any “real” professionals?

You already have a professional network if you look in the right places:

  • Start by connecting to friends and family, then move on to alumni connections
  • Join LinkedIn groups for your alumni and the industry you’d like to work in
  • Request introductions from your connections to grow your network, gain advice, and open doors to new opportunities
Join a LinkedIn Group now.

Monday, April 30, 2012

LinkedIn – Find Your Career Passion

LinkedIn is a place to learn about careers – from businesses and professionals happy to share.

Students » Step 3: Find Your Career Passion - LinkedIn Learning Center:

What do you want to be when you grow up?

Your LinkedIn network can help you figure out what you want to do

  • Search LinkedIn to learn about career paths, industries, and geographic locations
  • Engage with industry groups to keep up on hot topics and trends
  • Visit company pages and follow companies to see who’s coming and going
Upload your address book and start connecting.

LinkedIn – Build Your Professional Brand

It's never too early to start building your business brand.

Students » Step 2: Build Your Professional Brand - LinkedIn Learning Center:

What do people see when they Google you?

LinkedIn gives you more control over the information people learn about you online:

  • Be aware that employers use social networks as part of their scouting activities
  • Focus on an appropriate photo, smart headline, and rich summary
  • Reach out to faculty and summer employers to get great recommendations
Update your profile now.

Sunday, April 29, 2012

Get Started with LinkedIn

If LinkedIn is Your Next Resume, it's time to get started learning how to use LinkedIn.

Students » Step 1: Get Started with LinkedIn - LinkedIn Learning Center:

What is LinkedIn and why should you join?

LinkedIn is the leading professional network on the web, enabling you to:

  • Connect with classmates, faculty, and family professionally
  • Find new opportunities for internships and full time positions
  • Manage what potential employers learn about you from the Internet

Get started on LinkedIn today.

Thursday, February 16, 2012

Social Media Jobs and Salaries Guide

There's been a movement against infographics, but not all infographics are bad. Particularly interesting are the locations with and without social media jobs and the various social media job titles.

Social Media Jobs and Salaries Guide:

Social media job opportunities continue to grow as more companies focus their hiring on skilled professionals who can drive business by through innovative social media marketing. This gives job seekers and seasoned social media pros a wealth of national career options, and now they have a resource to help them find their next social media jobs even faster.

Introducing the new Onward Search Social Media Jobs Salary Guide - a comprehensive look at the best job markets, the most in-demand job titles and salary ranges for social media professionals in the top 20 U.S. cities. This free guide makes it easy to take your social media career to the next level, so download it below, link to it and share it with your fellow social media pros!

To give you the most complete information about developing your social media career, we’ve also gathered career tips from those people who’ve helped shape the social media industry. Check out our featured Social Media Career Advice for professional guidance from social media experts!

Social Media Jobs and Salaries Guide
© 2012 Onward Search

Monday, April 25, 2011

College Admissions - Social Media Profiles Hurt 38 Percent of Applicants

Admissions staff check Facebook profiles:
In the college application, you’re a teen-age saint who tutors the underprivileged and picks up trash in the park. Online, you’re a party guy or gal flashing gang signs and strewing beer cans.

College admissions officers are looking at applicants’ Facebook profiles, according to Kaplan’s 2010 College Admissions Survey. (Here’s an infographic.) They also check Twitter and YouTube. Sixty-two percent said social-media profiles usually help applicants get accepted; 38 percent said  online profiles hurt students’ chances.

Reading students like an open facebook, or how social media is reshaping college admissions
Courtesy of: Schools.com

Wednesday, April 13, 2011

For Profs, YouTube Tops Twitter and Facebook

From a Babson study collecting responses from 1,920 faculty at various types of institutions.
News: To Profs, YouTube Tops Twitter:
Probing the uses of nine different types of social media among professors, the study found that professors consider YouTube the most useful tool by far -- for both teaching and non-classroom professional use. Nearly a third of respondents said they instructed students to watch online videos as homework, and about 73 percent said they thought YouTube videos were either somewhat or very valuable for classroom use, regardless of whether they use them currently.

Other Web 2.0 tools fared less well among the professors -- particularly the tools with the most currency in broader culture. Only 2 percent of the professors said they used Twitter in class, and another 2 percent said they used it for professional purposes outside the classroom. Slightly more said they could see at least some value in the microblogging site, but those long-sellers still amounted to less than a tenth of all respondents.

Facebook, too, is tapped in class or for homework assignments only rarely, even if many professors use the site for personal or professional networking. Faculty rate the site's long-term prospects in the classroom only slightly above Twitter's, with 15 percent submitting that it is at least somewhat valuable.

Many professors -- 53 percent and 46 percent, respectively -- think that Twitter and Facebook not only lack pedagogical value but in fact harm classroom learning. (They did not say why.)

Friday, April 08, 2011

Transform Your Marketing

Marketing agencies and professionals are leading the way in the adoption and use of social media. Here a great presentation from Slideshare are marketing, social media, and the Internet. Whatever business you're in - education, government, non-profit, sales, retail, etc - there's a lot to learn about marketing and social media.

Tuesday, April 05, 2011

Social Media Versus Old Media

Great slideshare presentation from John Willshire. He really does a great job of frame the difference between old media and new or social media and describing media as the connective tissue that binds us all together.

Monday, January 24, 2011

Digital Media and Social Trends for 2011

Not sure I agree with all of these, but they make a good starting point for discussion. For example, although location-based services became popular in 2010, they are no where near mainstream, so maybe 2011 will see greater penetration of location-based services.

Share your thoughts in the comments!

Monday, December 13, 2010

Chained to the Past: Collaboration and the Distributed Workforce

Some interesting data from a Forrester research study.
forrester1.png
Pretty scary that in 2010 the top 2 "collaboration technologies" that businesses are looking to adopt are Email and Email/calendaring for mobile devices. The study was commissioned by Citrix Online, so I suppose they were hoping to see web and video conferencing at the top of the list. Alternatively, one could argue this demonstrates that there is room for growth.
forrester2.png
Sadly, in spite of the emergence of social media, web conferencing, and robust collaboration tools, workers are still chained to 20th century standbys - Email, Phone, and Face-to-face. I think people use what they are comfortable with and what has worked in the past - most see abadoning these for "new" technologies as too risky.

Making Collaboration Work for the 21st Century's Distributed Workforce:
Last month we published an infographic on the international language of business based on a study that Citrix Online commissioned from Forrester Consulting. Today we're happy to launch the results of that study. The study yielded surprising findings related to generational and cultural working behaviors that impact how businesses communicate and collaborate in an increasingly dispersed workplace, and the implications for the future competitiveness of SMBs.

Key Findings
The study asked information workers of all ages in the United States, United Kingdom, France, Germany and Australia about their business communication habits. 
Gen Y does not have the monopoly on technology use and social tools during the work day. Meanwhile, the older generation is getting with the program.
  • Gen Y is least likely to share information via text message (26%, compared to 47% of those aged 55+), and least likely to use video conferencing, video chat and web conferencing tools.
  • Gen Y uses social networking the least frequently (40% of Gen Y workers who use social media do so daily, compared to 50% of those aged 55+).
  • Older Boomers (55+) have increased their business use of social media 79% in the past year.
The younger you are, the less you value meetings - and pay attention.
  • Gen Y is least likely to think meetings are efficient. Only 29% of Gen Y workers think meetings used to decide on a course of action are very efficient, compared to 45% of Older Boomers.
  • Gen Y is least likely to pay attention in meetings and barely half (51%) believe it's very important to do so in meetings to decide a course of action.
Americans have more meetings - and pay more attention.
  • 90% meet in person to communicate and build relationships, more than any other nationality.
  • Of those, 51% meet daily, compared to a mere 31% of French.
  • 75% of Americans believe it's very important to pay attention in meetings to decide on a course of action, compared to 50% of the French.
The in-person meeting is alive and well, but not necessarily effective.
  • 84% of all respondents have in-person meetings, but meetings often don't achieve their goals.
  • Only 45% are very satisfied that planning meetings achieve the task in hand, and only 30% believe such meetings to be very efficient.
  • Across all categories of meetings for designated tasks (e.g. review of documents, plan projects or initiatives, decision on a course of action), less than half of respondents believe those meetings are very efficient.
In an era of multitasking, it's still considered rude in a meeting.
  • 83% believe that side conversations are unacceptable during a meeting, and 77% frown on those doing other work on a computer or smartphone.
We still like to look each other in the eye.
  • Germans like to see others during meetings (75%), while Americans find it less important (55%) though they have the most in-person meetings.
  • 79% of those aged 55 and over think it's important, compared to 65% of Gen Y.
  • Why? To read body language, say 78%.

Usage among users of collaborative technologies is rising fast.
  • 64% of those who use social networking tools in business use them more than last year. Video chat, team document-sharing sites and web conferencing also experienced significant increases in usage, with 56%, 55% and 52% respectively.
If you would like to download a copy of the report, you can find it posted in our Downloads section here.

Wednesday, November 11, 2009

Clay Shirky on The Social Media Revolution

Great interview with Clay Shirky!

The Social Media Revolution
Here is a great video interview with Clay Shirky (author of Here Comes Everybody) from GRIT TV on how Social Media is changing everything from news and media to business and communication as we know it (this is well worth the 24 minutes):

Thursday, May 28, 2009

Does Your College Offer a Social Networking Course?

Starting next Fall, Santa Barbara City College will begin offering just such a course. While any of our students probably know more about social networking than our faculty, it's probably time to develop a course in social media and networking. Unfortunately, as a discipline, social media/networking is not fully-formed and still a moving target. How do you create a credit course focused on such a rapidly-changing subject - especially given the glacial rate of change in academia? Reading about this course, it seems that the goals of the course are not well-defined, including to "to learn and have fun," and the content is described as new, innovative and
experimental
. As with any course,  I think it's important to define a clear outcome - what are we hoping to accomplish with social media? Do we hope to build a brand? Get a job? Build a learning network? Market ourselves? All of the above?

My take - create a very amorphous course, which is redefined each time it's taught through student-to-student and faculty-to-student and even web-to-student interactions. I think the outcome is also a personal outcome for each student, that evolves as the course progresses. Some students will be interested in marketing, some in building a business brand, and others in outcomes we haven't even thought of.

Social networking class offered in fall
beginning in Fall 2009, City College will be offering an online class to hone your social networking skills with "Social Media and Social Networking," taught by Library Director Kenley Neufeld. Steven W. DaVega, director of the School of Media Arts Mobile Media Institute, implemented the course.

"It's a chance to explore some new technologies and help develop the future," Neufeld said.

The class will integrate different social networking Web sites that apply not only to self-promotion, but also to media, business and marketing.

"It's really the most relevant thing you can do," DaVega said. He added that teaching a networking class in a multimedia program is new for colleges. DaVega said that while other colleges have offered a social networking class in library sciences or applied communication, this class will focus on applied media.

Tuesday, November 25, 2008

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