Travis Triggs on How to Tweak Your LinkedIn Profile to Get A Recruiter’s Attention:
Linkedin is the largest online professional networking tool with over 150 million users. 275,000+ of those users are recruiters. Unlike Facebook , LinkedIn is open to the web and 100% searchable. This means your LinkedIn profile could possibly show up in the search results of a recruiter’s Google search.
So how do you make yourself stand out amongst the crowd? Let me share a few basic but helpful tips.
The first step to a solid LinkedIn profile is adding a nice professional image of yourself. Please do not use a logo. I believe a photo helps you make a more personal connection with those who view your profile.
Next, is your professional “headline.” Since your headline is the first thing a recruiter will see make sure you make it stand out. Your headline doesn’t necessarily need to be your job title, it really can be anything you want. If you are an online Marketing Manager, you may want to put something like New Media Engagement Manager. Now, doesn’t that just grab your attention?
The next step is to add your current/past employers, education, website, and social sites.
Now it’s time to add your work experience.
Another great feature Linkedin has recently introduced is the “Skills and experiences” section. This is where you can enter your core competencies. Make sure and choose wisely because these are also scanned in the keyword search.
Lastly, let’s clean up that LinkedIn URL. When you first create your LinkedIn profile, you are assigned a very ugly URL, one you wouldn’t want to add to your email signature/business card. Fortunately we get to customize this URL.
To make this change just follow these easy steps:
Go to your LinkedIn page, navigate to “profile” at the top of the page, then select “edit profile.” In the section underneath your headline you will see “edit public profile” at the bottom. Once selected, on the right side of the page you’ll see “customize your public profile URL.” Once you make that selection you’ll be able to create your url. For example mine is my name. LinkedIn.com/in/travistriggs.