Tuesday, July 03, 2012

Making Print Irrelevant

Ben Brooks responds to Christopher Mims wish for "a credible replacement for print" in Thinking Backwards:

Mims is missing the point when he says: “credible replacement for print”. That exact line of thinking is why magazines are not thriving on the iPad. So let me lay this out as clearly as I can:

We do not need, and should not want, to replace print with digital.

We need, and should want, to find a way to make print irrelevant. [Emphasis added]


What would you rather have: a digital replica of a magazine — perfect replica — or would you rather have a completely new concept of what a magazine is.

The same should be true for textbooks and and books in general!

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