Twitter Is Not Mainstream

While Twitter has gotten a lot of press from Ashton Kutcher and Oprah Winfrey, and was critical for sharing information after the elections in Iran, this piece seems to indicate that Twitter has not yet reached mainstream status. One interesting stat to me is that people (20% and 12%) think that Twitter is only for young people. In my experience, it's the exact opposite - very few young people use Twitter.

69% Of Adults Don't Know What Twitter Is

69% of adults surveyed have little knowledge of what Twitter is, the LATimes reports, citing a LinkedIn Research Network/Harris Poll.

Of 2,025 adults surveyed, 69% said they didn't know enough about Twitter to comment on it.

More stats:

• Of 1,015 advertisers surveyed, 17% didn't know much about the microblogging service.
  
• 50% of advertisers surveyed said they expected Twitter to experience a huge growth in the next few years.
  
• 20% felt Twitter was only for young people.
  
• Only 12% of consumers surveyed said Twitter use would grow in the coming years, and an equal percent felt only young people used Twitter.