Lily Newman … McGraw-Hill's SmartBooks: Digital Textbooks With Built-In Drill Sergeants. Interesting idea to add an adaptive learning component to e-books. Shifts it from a strictly interactive e-book to an interactive e-book that adapts to the learner.
Textbook publishing behemoth McGraw-Hill is producing a series of adaptive e-textbooks in 90 subject areas. Targeted at college-level classes, the SmartBooks quiz students as they read to establish learning style and retention and then present the material differently based on how the student is doing.
Starting at $20, the SmartBooks will be available this spring as part of a McGraw-Hill suite of adaptive and interactive learning tools called LearnSmart Advantage.