Monday, April 09, 2012

Kids and Media

From Henry Blodget … The Amazing Media Habits Of 8-18 Year Olds

Our children are leading the world's transition to digital media.

This is in part because kids aren't afraid of technology, and in part because they haven't spent years getting use to anything else.

So if you want to get a sense of where the world's media habits are headed, it makes sense to watch what kids are doing.

The Kaiser Family Foundation did just that in a comprehensive survey released a while back.

Kaiser surveyed more than 2,000 families, and turned up all sorts of interesting information about the media habits of 8-18 year olds.

And bear in mind that this survey came before the iPad. And before smartphones really began to take hold.

Some key points:

  • Kids consume a heck of a lot of media--and more all the time.  Basically, if kids are awake, they're consuming media.  And, increasingly, they're consuming multiple forms of media at the same time.
  • Kids' print media consumption is tiny and falling.


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