Sunday, April 15, 2012

Digital Natives Emotionally Detached from Media

Switching between media 27 times an hour is super multi-tasking – Wow!

From T.C. Sottek Study: 'digital natives' switch devices and platforms every two minutes, lack emotional engagement

A new study revealed by Time indicates that those who grew up with mobile tech are restless and emotionally detached consumers, switching between TVs, magazines, tablets, smartphones, or channels within platforms about 27 times an hour while experiencing “fewer highs and lows of emotional response.” The study says that these “digital natives” use media to “regulate their mood,” and that as soon as they’re bored or tired, they shift their attention elsewhere. And while a cursory glance at any vacuous, smartphone-equipped person might be enough to declare the findings plausible, Time’s study appears to be more scientific: researchers used biometric monitoring and point of view video capture to monitor people’s daily media consumption habits.


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