Digital Natives Emotionally Detached from Media

Switching between media 27 times an hour is super multi-tasking – Wow!

From T.C. Sottek Study: 'digital natives' switch devices and platforms every two minutes, lack emotional engagement

A new study revealed by Time indicates that those who grew up with mobile tech are restless and emotionally detached consumers, switching between TVs, magazines, tablets, smartphones, or channels within platforms about 27 times an hour while experiencing “fewer highs and lows of emotional response.” The study says that these “digital natives” use media to “regulate their mood,” and that as soon as they’re bored or tired, they shift their attention elsewhere. And while a cursory glance at any vacuous, smartphone-equipped person might be enough to declare the findings plausible, Time’s study appears to be more scientific: researchers used biometric monitoring and point of view video capture to monitor people’s daily media consumption habits.

 

Kids and Media

From Henry Blodget … The Amazing Media Habits Of 8-18 Year Olds

Our children are leading the world's transition to digital media.

This is in part because kids aren't afraid of technology, and in part because they haven't spent years getting use to anything else.

So if you want to get a sense of where the world's media habits are headed, it makes sense to watch what kids are doing.

The Kaiser Family Foundation did just that in a comprehensive survey released a while back.

Kaiser surveyed more than 2,000 families, and turned up all sorts of interesting information about the media habits of 8-18 year olds.

And bear in mind that this survey came before the iPad. And before smartphones really began to take hold.

Some key points:

• Kids consume a heck of a lot of media--and more all the time.  Basically, if kids are awake, they're consuming media.  And, increasingly, they're consuming multiple forms of media at the same time.
• Kids' print media consumption is tiny and falling.

 

Hollywood Versus Technology

Cory Doctorow shares a great Infographic: Hollywood's long war on technology that illustrates that SOPA is just the latest effort by Hollywood and media-owners to lock down their content.

a handy guide to the pig-ignorant campaigns that Hollywood has waged against new technologies since the industry's founders ripped off Thomas Edison's patents and fled to California.

Infographic: Why the movie industry is so wrong about SOPA

Social Media Versus Old Media

Great slideshare presentation from John Willshire. He really does a great job of frame the difference between old media and new or social media and describing media as the connective tissue that binds us all together.

What is media planning?

View more presentations from John V Willshire

Things the Internet Has Really Killed

In Things the Internet Has Not Killed media writer Jeff Jarvis counters a Newsweek "slideshow alleging to list the things the internet has killed."

He then offers his own list of things the Internet has killed:

• Government secrecy.
  
• Opaque markets.
  
• Central control.
  
• Power elites.
  
• Borders.
  
• Inefficiency.
  
• Ignorance.

and last but not least

• Newsweek.

Media College - Free Audio-Visual Media Resources

Media College - Video, Audio and Multimedia Resources

MediaCollege.com is a free educational and resource website for all forms of electronic media. Topics include video & television production, audio work, photography, graphics, web design and more.

We have hundreds of exclusive tutorials with supporting illustrations, videos, sound bytes and interactive features. You'll also find reference material, utilities and other useful goodies, as well as a helpful forum.

Everything here is 100% free with no strings attached — we only ask that you respect our terms & conditions. We produce this website because we love it and we want you to love it too.

Young People's Web/TV Habits

Ewan McIntosh shares some really interesting research into young people's web/tv habits. If you teach or have kids or grandkids, these findings probably confirm what you've been observing. The question I've been trying to answer is how does or should this sort of data impact teaching and learning - specifically what we do in the classroom?

Andy Pipes at Channel 4 has published some of the results of in-depth research carried out for the Channel into how young people relate to the web, gaming, the telly and each other. It's got some insights that would dispel some of the myth mongering that will take place in this summer's education conference circuit. Prepare your bullshit bingo cards now...

• 'They personally own 8 devices (including MP3 player, PC, TV, DVD player, mobile phone, stereo, games console, and digital camera)
  
• They frequently conduct over 5 activities whilst watching TV
  
• 25% of them agree that ‘I’d rather stay at home than go on a holiday with no internet or phone access’
  
• A quarter of young people interviewed text or IM (instant message) friends they are physically with at the time
  
• They have on average 123 friends on their social network spaces
  
• And the first thing the majority of them do when they get home is turn on their PC

'Yet despite living such a ‘connected’ life, kids these days still find technology a means to an end - primarily meeting up with their friends, watching television and listening to music. Above all, youth’s obsession with technology is around communication. The average person surveyed was doing 5 simultaneous actions whilst they watched television these days; and the majority of those actions involved communicating at some level. One young teenage girl admitted ‘I talk to my friend and MSN (instant message) her at the same time.’ In fact, a full 34% of those asked said that they texted friends they were with at the time...'

'The TV is still young people’s most popular way to consume media, though in terms of time spent, TV time is pipped to the post by spending time on the internet.'