Wednesday, December 07, 2011

Autodesk and iOS

I teach AutoCAD and other Autodesk products. While this isn't a significant fraction of their core business, it's impressive that an old-school software vendors has had so much success on the iPad and iPhone.

From Daniel Eran Dilger Autodesk discovers new consumer market via iOS apps:

Thanks to Apple's iOS App Store, Autodesk has attracted more new customers than it has ever had across its previous 29 years in business, transforming the company and causing it to launch a new consumers products division.

A profile of Autodesk's shift toward consumers, published by MIT's Technology Review, highlights how the company's experimental SketchBook for iPhone and iPad has given the company, best known for its professional, high end AutoCAD software, an entirely new market.

In 2008, Autodesk was developing SketchBook as a consumer product for PCs, but the product didn't attract much attention. Chris Cheung and Thomas Heermann, two middle managers, began exploring the idea of porting the paint and sketch app to the new iPhone App Store.

After launching the $2 iPhone app in September of 2008, the pair hoped for 100,000 downloads over the next year. Instead, they hit a million downloads in 50 days. The company released a $5 iPad version that launched alongside the tablet in April 2010.
After roughly 7 million app downloads, Autodesk's SketchBook and the estimated $15 million in revenue the app has generated isn't rivaling the company's high end software revenues that total $2 billion.

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