Web 2.0: RSS Explained

Here's a great video created by CommonCraft - a consulting company focused on helping companies and organizations integrate online communities into their businesses.

All organizations would be wise to adopt CommonCraft's core belief:

that, in the future, organizations will rely on their community of customers to remain competitive.

Amazon, YouTube and digg are great examples of businesses that not only value their community of users, but have built a business model around that community.

In just under four minutes, the video provides a simple, easy to understand explanation of RSS - a technology that I and many other have become dependent on to get our news and information. The video also uses a really clever presentation method - yet another alternative to the overused powerpoint slideshow.